Friday, March 20, 2009

Observing The Sales Trend Of Vending Machines

In the 2005 Automatic Merchandiser State of the Vending Industry Report, it was reported that the vending industry had its first sales gain since the recession that began in 2001. With the rapidly recovering economy, the vending industry’s total sales rose to $21.26 billion.

Mainly, this growth has been the result of higher product sales. Planet Antares vending operators were also faced with an increase in operating costs along with the increase in product prices.

Recently conducted market studies have observed that consumers are drinking more speciality coffee. More and more Americans are drinking coffee daily these days. other that coffee in the workplace, consumers are also going out to buy coffee. This represents a great opportunity for coffee vending machine operators to grab a larger market share and increase sales and profits.

Many vending operators had to face the challenge of pulling equipment out of large traditional industrial accounts. as a result, there was a fall in the manufacturing/warehouse/fabrication accounts below 30% of the total customers in the vending industry in 2004. Such shifts in the customer base indicate the changes witnessed in the nation’s workforce.

Moreover, several vending operators retreated from accounts in schools and correctional facilities. They realized that these accounts were based on commissions and must be periodically rebid.

Actually, these vending machines are considered as direct competition to their schools and not as support service by most school authorities. The school accounts are also compromised by the nutritional restrictions to a great extent. As a Planet Antares vending operator, you can place healthier food items in the vending machines.

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