Thursday, March 5, 2009

Planet Antares Inc Shows New Pricing Strategies

As one of the leaders in the vending industry, Planet Antares Inc has introduced new management tools such as handhelds and Planograms for tracking product turns with the minimum amount of extra labor. Hence, some of the vendors have revaluated their pricing strategies.

Since a long time, vending operators have been complaining about the inability to raise prices to the same level as other retail channels. vending prices are determined through the factors like market competition and customer contracts. Many vending operators agree that a more scientific pricing strategy would improve sales and profits.

One theory tells vending operators to avoid passing the savings to the customers so that you can keep the pricing simple and increase your Planet Antares business bottom line. the prices of certain items can be lowered without effecting the level of gross margin that previously exists.

In the vending industry, the ‘take out’ customer is unheard of and thus, presents a huge opportunity for growth and profit maximization. If Planet Antares vending operators are supported by secondary suppliers, the dependence on big manufacturers would be reduced.

Thus, it is the right time for Planet Antares vending operators to experiment with value pricing. One of the reasons for this is the increasing price consciousness among consumers and higher attention being paid to special offers.

Moreover, location sales have decreased because of downsizing. In short, it is an opportune time for vending operators to rethink their pricing strategies.

Labels: ,