Customer Awareness About Vending

Lack of consumer awareness and education has been a major reason for the loss of potential customers of the vending industry. Recently, a study aimed to determine vending machine consumer motives for purchase decisions. Additionally, it examined the potential areas to expand vending machine use and the general public’s awareness of new vending machine technology and products.

Essentially, Planet Antares vending operators should try to make consumers informed about the products being vended as well as any technology that they may have decided to incorporate in their vending business.

Some of the findings in the recent study regarding consumer perceptions on vending are listed below.

• For most customers of vending machines, the main motivation for vending machine purchases was convenience and ease of buying from vending machines.

• A lot of consumers are reluctant to make vending machine purchases because of poor selection and the misconception that vending machines usually do not offer healthy options. With Planet Antares snack and beverage vending machines, you will be assured of the right product selection to suit the location.

• The success of your vending business also depends on brand recognition. Consumers expressed high brand loyalty. They usually make purchases of familiar items from vending machines. Branded items are highly visible in glass front vending machine like those offered by Planet Antares vending machines.

• Surprisingly, majority of vending machine consumers are unaware of new vending machine technology. You can offer cashless payment options since it makes the whole buying process more convenient.

• Potential vending machine consumers hesitate to make vending machine purchases because they believe that vending machines do not offer healthy products and that the general prices of vending machine products are on the higher side.

One of the most important responsibilities of Planet Antares vending operators is to set such misconceptions straight. Consumers need to understand that they can find health products in Planet Antares vending machines and that a good vending operator will not sell the snacks and beverages at higher prices than the retail market.