Friday, December 4, 2009

How To Gain Customer Confidence In Vending Business

The recent past has witnessed tremendous increase of vending operators. This has given scope for scepticism among clients. To overcome this situation, National Automatic Merchandising Association (NAMA) has laid down few guidelines that help you in building confidence in the minds of customers.

To begin with, update your clients with various financial aspects of your business operations. Explain them in detail the various costs associated with operating this business. In case you get to know that your competitors are paying higher commissions, advice your account to figure out how your competitor is able to pay such high commissions. Perhaps, your competitor has some other aspects which are not disclosed by him.

One important thing which an operator needs to bear in mind is never hide anything from your client. Try to maintain transparency in all your transactions. This will install confidence in the minds of customers. An unethical operator will not be able to substantiate how he is able to pay huge commissions and would always like to maintain some kind of ambiguity in his operations.

Every vending operator should properly maintain books of accounts, share his financial information with his clients and also inform them that an unwilling to participate in an audit should never be trusted. Proper books of accounts will not only make audit simple and easy but also help in gaining customer confidence.

NAMA has been established exclusively for serving vending operators. So, make sure you share all the information relating to best vending practises with your clients. This helps to enlighten any underreporting in sales. Another way of gaining customer confidence is by explaining to them the technology used in your vending machine. Make them aware of operators who are unwilling to involve their client’s participation.

An honest vending operator will always maintain transparency in all his dealings related to vending business.

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