Wednesday, October 14, 2009

How to Market Your Vending Machine Business

Vending machines have become a part and parcel of our lives. We hardly come across any location that does not have a vending machine. Our dependency on vending machine is only increasing. This is when your vending business comes into picture. Now let’s look at how to go about marketing this business.

Develop a marketing plan by listing details about the products and customers. What kind of vending machine you would buy? Are they new and branded machines? IS the manufacturer you are buying your vending machines from of good repute?

A vending machine from a reputable and trusted manufacturer like Planet Antares would help you in getting more business as people trust these machines as they know that these will never break down.

You need to do some basic research on other vending machine businesses in your area. Based on the results of your research, you can arrive at prospective customer; decide on the kind of advertising you believe would reach potential customers the most effectively for the least possible investment.

Maintain pictures of your stock of vending machines or get pictures of the products you intend to sell from the manufacturers.

Hire a layout designer to develop a brochure that describes and publicize your business. A web designer also helps in setting up a website to promote your business.

Use business cards with graphic designs to promote your business.

Make use of advertisements. Place ads targeting specific customers. Attend vending machine business networking events. Pass out your business cards and brochures.

Make a press release relating to your vending business so that it will catch the attention of prospective customers.

Gather information related to customers and their address. You can use this information to send brochures and business cards. This will help them memorise your business.

All these steps help you in marketing your business.

Labels: ,