Customer’s Mind-Set towards Vended Products

Technological advancements and increase in the variety of products and services offered has given better scope for merchandising industry in the eyes of consuming public. Although operators are happy with this progress, they would still like to see more improved vending industry reputation. For this to happen, operators need to instil confidence in public by providing better value for their money. Once this is achieved, operators can later hike the prices and thus be in a position to offer highest level of service.

Few operators still find that customer do not understand them. This needs to be improved. Customers have an altogether different set of expectations from vending machines and its products. More than half of the customers still perceive that retail prices are low in convenience stores when compared to vending machines. This of course is not true.

Another issue that needs proper attention is that consumers have low regard for vended products. They consider mobile catering to be far superior to vended foods. This is one of the toughest challenges to the vending industry as a whole.

Automatic merchandising is not experienced in image building and has never utilized public relations as an instrument for bringing about change. Vending operators have always equipped themselves with information and questions on how to deal with potentially difficult issues such as food contamination and many more.

With changing times, people also need to change their thinking. Retail prices are in no way less when compared to snacks vending through vending machines. Moreover, it is always the other way round. If you purchase snacks from a vending machine, you will find it cheaper than the convenience store.

Consumers always look for high quality services and for this to happen, they are even willing to pay some extra bucks. This means that it is up to the vending operator to ensure quality services through their machines for which they are already known for.