Planet Antares Vending And New Pricing Strategies
Since many years, Planet Antares vending operators have been complaining about the inability to raise prices to the same level as other retail channels. Commonly, the vending prices depend on the competition and customer contracts. Many vending operators agree that a more scientific pricing strategy would enhance sales and profits.
One theory believes that you should not pass the savings on to the customers so that pricing can be simplified and the bottom line of your Planet Antares vending business increased. The price of certain items can be reduced and a gross margin can be produced at the same or higher level than the branded items. Ensure that your vending machines are able to attract customer attention.
A huge opportunity for profit generation and growth for your business is the ‘take out’ customer service. This is yet to be explored by vending operators. Another thing of importance is the reduction of dependence on big manufacturers if vendors get support from secondary suppliers.
No doubt, the current scenario is the perfect time for vending operators to experiment with value pricing. One reason for this is the increasing price consciousness among customers and higher attention being paid to special offers. There can’t be a better time to revise your pricing strategies.
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