Thursday, March 25, 2010

Competition In Vending Industry – Planet Antares

It is quite obvious that with increase in number of vending operators competition is also very severe in thus industry. Sustaining and surviving in this competitive market is a tough challenge for vending operators. The best way of withstanding this competition is by offering prompt and high quality products and services to its target customers.

Unlike other businesses vending is purely customer oriented business. Hence only those operators who understand the pulse of customers and offer products that meet their requirements survive in this market. Few tips that can help an operator withstand competition are mentioned below:

• A smart operator needs to keep himself updated not only after the market but also of his competitor’s moves.

• Operators need to be specific in what they sell. Never get carried away by profits and take up more than what you can actually handle.

• Never compromise on quality of products you offer.

• Vending has gained huge popularity among people who hardly have time to wait in long queue for billing or purchasing products. This machine provides you with the convenience of pick and go. So ensure that you stock your machine with sufficient quantity of stock. This will help boost your sales.

• Always prefer latest and new machines. Discourage used or refurbished machines. New machines are more reliable and ensure smooth operations. Always make sure you buy machines from trusted and reputed manufacturers like Planet Antares.

• Appropriate marketing strategies. Provide discounts and special offers that can increase your sales.

• Prefer glass front vending machines when compared to closed ones. These machines enable customers to see the products which they would be purchasing. Not only this, glass front machines help you in identifying outdated stock which can be easily removed.

• Ability to offer at lower or reasonable prices: Since the establishment and running costs of vending business is low in comparison to other business models. This business also does not require you to hire sales personnel and being a complete cash business, there is no scope for bad debts. These benefits allow you to price products at lesser price when compared to other shopping malls or retail outlets.

These simple tips if followed can give you huge returns.

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