Price Points Tips for Planet Antares

The introduction of larger sized candy in your Planet Antares vending machines means that you will need to increase the price of the candy bar. First of all assume a vending price of $1 and then a $0.57 blended cost on the large size candy and $0.75 on its smaller counterpart with a blended cost of $0.38. you also need to consider the 6 percent commission paid to drivers. This is a percentage of gross profit and usually 15 percent on the large size candy and 12 percent on the smaller size candy.

If the large size candy proposition has to work in your Planet Antares vending business, the product must sell for at least $1. In certain cases, price points above a dollar are required if the larger size line is to be financially beneficial. A positive move will be higher price points for your Planet Antares vending business. Your coin mechanism will suffer with incremental price points of $1.10 and $1.15 but this is part of the vending business as operators strive for higher revenue.

In the short term, the operating expenses for your vending business are fixed. Some of these are rent, insurance, depreciation, amortization and interest. You need to find a way for your Planet Antares vending machine to produce more with each route driver stop.

The introduction of large sized candy in your Planet Antares vending machine will provide you with this opportunity. This, of course, would not be without a few concerns. The proposition that the candy companies are promoting is almost identical to what we have heard before from salted snack companies and bottlers.

For vending operators who are willing to change, the conversion to the larger product has been favorable. This has not been easy for everyone. Those who plan to become market leaders will expose themselves to the possibility of lost business as the competition overtakes their accounts with the traditional programs.