Wednesday, January 23, 2008

How Can Your Vending Business Compete With Convenience Stores?

Convenience stores are found everywhere. The American landscape is filled with c-stores that are ready to fulfill customer requirements wherever they go. This can be a challenge for many vending operators as sales and customer following gets affected in a negative manner.

By matching benefits and value for customers, you can actually keep your Planet Antares vending business from facing losses. Other vending operators will give you competition only a few times in a year, making it a short term thing. The real, tougher competition is from the convenience stores which offer many big incentives to the store customers, including:

  • Time saving concepts for service that involve the application of technology for cashless payment systems.
  • Attractive and interesting design and layout for stores that make the customer’s experience more convenient and enjoyable. At the most basic level, the ambience and design encourage the customers to make impulse purchases.
  • Gaining popularity on the basis of the quality of service, which is essential for beating the competition in form of fast food restaurants.
Vending operators can learn useful strategies from the convenience stores. Your action plan must be such that ensures effective performance without losing out on existing or potential customers. Given below are a few steps that must be followed for the same:

Enhancing customer’s convenience
some vending machines take too long to meet the customer’s desires. Also, some people take a long time in deciding which products to order and hence, make other people in the line wait too. If you don’t want to lose customers, it will be better to post a menu near the machine front so that people can decide what they want and then join the line.

Convenient arrangement
arrange the products in a manner that is easy for the customers to browse through and make a selection. A well-organized display will generate better results in form of sales and revenue.

Faster payment
with technological advances, there has been a great improvement in the kind of payment systems used for vending machines. Cashless payment technology gives you an opportunity to increase vending machine customer base as well as prevent theft or vandalism. However, the use of cashless technology depends on the kind of location as well. If your Antares vending machine is placed in a school, it will not be suitable to incorporate cashless payment system in it.

The competition from insiders and outsiders of the vending industry has made it imperative for Planet Antares vending operators to focus on high service quality and performance.